Contact Us

Automotive Coatings

Industry Overview:

For most of us, when we think about our dream car, we also think of the dream car color. Perhaps it’s a Candy-Apple Red Thunderbird, a Hugger Orange Camero, a Fly Yellow Ferrari, a Sassy Grass Green Challenger, a Grabber Blue Mustang, or a Plum-Crazy Purple Charger. According to one survey, approximately a quarter of consumers are willing to pay extra or even switch brands in order to get the color that they want for their automobile.

Automotive coatings have so much more to offer than dazzling color, though. The best coatings keep our cars on the road longer, by offering long-lasting protection from damaging weather, wear, and corrosion. They can also reduce vehicles’ carbon footprint, with new, lighter formulations that reduce weight and improve mileage, in addition to being more eco-friendly themselves.

Common Applications:

  • Pre-coat products
  • Electro-coat, primer, topcoat
  • Corrosion protection
  • Powdered coatings
  • Fillers, additives, pigments, solvents, etc.
  • Roll-applied coil substrates
  • Water-borne epoxy systems
  • Systems integration
  • Vehicle wraps
  • Environment, sustainability


With almost 35 years as a top paints and coatings industry recruitment agency, Ropella is well-versed in the challenges companies face in their search to find highly qualified professionals. As talent acquisition specialists, we excel at attracting, recruiting and building relationships with potential candidates. Our executive search consultants stay abreast of current industry trends making Ropella a knowledgeable, efficient and effective partner for recruiting top paints and coatings talent.

A proven executive search firm, Ropella is dedicated to helping companies gain a competitive advantage by providing customized and strategic talent solutions. We leverage our industry expertise, proprietary smart search system and global network to deliver exceptional results quickly for even the most challenging searches. Successful industry leaders count on Ropella to find the right talent to drive their business forward.

Look for our articles in Coatings World and other industry publications..


The typical positions, roles and/or functions our search consultants serve include:

Sales (such as; new business development, key account management, technical service, customer service, branch, district, region, national, global in scope).
Marketing (such as market research, market analyst, consumer research, public relations, social media, communications, product management).
Manufacturing (such as operations, production, engineering, plant design, process development, pilot plant, scale up).
Research & Development (such as exploratory research, discovery research, synthesis, analytical, applications development, new product development, formulations, compounding, quality control, environmental, regulatory, health and safety).
Administration (such as procurement, supply chain, logistics, human resources).
Business Management (such as general management, executive, manager, director, vice president, c-suite and board member, commercial development, merger, acquisition, joint venture).
Venture Capital / Private Equity (such as administration and finance, commercial development, executive level management, human resources, mfg., marketing, r&d, sales)
Our Involvement
We read and write for industry publications, including:
We participate in industry associations such as:
We regularly attend industry trade shows, including:
We have served and developed relationships with leading companies in the industry, including:
Industry Brochure

Download PDF

Download Automotive Coatings PDF Brochure

How Can We Help?
Request a consultation toady!

Jeff Bennett

.(JavaScript must be enabled to view this email address)

© 2018 Ropella Group All rights reserved.