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Conversion Coatings

Industry Overview:

Conversion coatings are much more complicated than simply applying a layer of paint to a metal surface. Regardless of the form it takes – anodizing, bluing, chromate, phosporate, black oxide – this pretreatment actually mechanically bonds cured paint to the metal. In addition to adding color, conversion coatings increase surface hardness and, most importantly, provide significant corrosion protection.

An in-depth knowledge of physical, chemical and electrical properties is requisite to maximizing the potential of conversion coatings. This industry also requires an ability to lead testing processes, implement safety programs, shave costs, and work with a range of disparate departments, from product development to marketing.

Common Applications:

  • Plating
  • Degreasing, etching, etc.
  • Safety and environmental programs
  • Paint, primers
  • Chromate coating, bluing, anodizing
  • Organic coating -- paint, adhesive, etc.
  • Hazardous chemicals
  • Project management
  • Mixing and blending


With almost 35 years as a top paints and coatings industry recruitment agency, Ropella is well-versed in the challenges companies face in their search to find highly qualified professionals. As talent acquisition specialists, we excel at attracting, recruiting and building relationships with potential candidates. Our executive search consultants stay abreast of current industry trends making Ropella a knowledgeable, efficient and effective partner for recruiting top paints and coatings talent.

A proven executive search firm, Ropella is dedicated to helping companies gain a competitive advantage by providing customized and strategic talent solutions. We leverage our industry expertise, proprietary smart search system and global network to deliver exceptional results quickly for even the most challenging searches. Successful industry leaders count on Ropella to find the right talent to drive their business forward.

Look for our articles in Coatings World and other industry publications..


The typical positions, roles and/or functions our search consultants serve include:

Sales (such as; new business development, key account management, technical service, customer service, branch, district, region, national, global in scope).
Marketing (such as market research, market analyst, consumer research, public relations, social media, communications, product management).
Manufacturing (such as operations, production, engineering, plant design, process development, pilot plant, scale up).
Research & Development (such as exploratory research, discovery research, synthesis, analytical, applications development, new product development, formulations, compounding, quality control, environmental, regulatory, health and safety).
Administration (such as procurement, supply chain, logistics, human resources).
Business Management (such as general management, executive, manager, director, vice president, c-suite and board member, commercial development, merger, acquisition, joint venture).
Venture Capital / Private Equity (such as administration and finance, commercial development, executive level management, human resources, mfg., marketing, r&d, sales)
Our Involvement
We read and write for industry publications, including:
We participate in industry associations such as:
We regularly attend industry trade shows, including:
We have served and developed relationships with leading companies in the industry, including:
Industry Brochure

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Download Conversion Coatings PDF Brochure

How Can We Help?
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Jeff Bennett

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