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Industry Overview:

Although flavor seems a simple concept on the surface, it is actually quite complex. It comprises not just literal taste, but is also strongly influenced by other senses, including smell and sight. Foods actually have two separate (albeit related) flavor smells – one sensed through inhalation before ingestion, and one sensed through exhalation while the food is still in the mouth. The appearance of food can also affect our sensation of flavor, especially where coloration is concerned. Finally, expectation can influence the flavors we taste; as anyone who has bitten into something expecting something totally different can attest.

In recent years, the debate of natural versus artificial ingredients has taken the forefront of the flavor industry. In practice, though, there is often little to no difference between the two, except for the process through which it is obtained. In most cases, artificial flavors are at least as safe (if not safer, due to the controlled nature of the reactions that produce them) as natural flavors. Still, to keep up with shifting consumer demands, flavor companies must likewise shift their development processes towards more natural solutions.

Common Applications:

  • Flavors: Natural, artificial, nature-identical
  • Flavoring, flavorants
  • Extraction, distillation, etc.
  • Tastes: bitter, salty, sour, astringent, sweet
  • Trigeminal senses
  • Compounding
  • Excitotoxins – MSG, aspartame, etc.
  • Biotech flavoring
  • Sensory taste tests
  • Flavor maps
  • Smell -- orthonasal, retronasal
  • Texture, color
  • Flavor-pairing
  • Additives, esters, acids, etc.
  • Allergens
  • Taste buds


With almost 35 years as a top food and beverage industry recruitment agency, Ropella is well-versed in the challenges companies face in their search to find highly qualified professionals.  As talent acquisition specialists, we excel at attracting, recruiting and building relationships with potential candidates.  Our executive search consultants stay abreast of current industry trends making Ropella a knowledgeable, efficient and effective partner for recruiting top food and beverage talent.

A proven executive search firm, Ropella is dedicated to helping companies gain a competitive advantage by providing customized and strategic talent solutions. We leverage our industry expertise, proprietary smart search system and global network to deliver exceptional results quickly for even the most challenging searches. Successful industry leaders count on Ropella to find the right talent to drive their business forward.

Look for our articles in Perfumer & Flavorist and other industry publications..


The typical positions, roles and/or functions our search consultants serve include:

Sales (such as; new business development, key account management, technical service, customer service, branch, district, region, national, global in scope).
Marketing (such as market research, market analyst, consumer research, public relations, social media, communications, product management).
Manufacturing (such as operations, production, engineering, plant design, process development, pilot plant, scale up).
Research & Development (such as exploratory research, discovery research, synthesis, analytical, applications development, new product development, formulations, compounding, quality control, environmental, regulatory, health and safety).
Administration (such as procurement, supply chain, logistics, human resources).
Business Management (such as general management, executive, manager, director, vice president, c-suite and board member, commercial development, merger, acquisition, joint venture).
Venture Capital / Private Equity (such as administration and finance, commercial development, executive level management, human resources, mfg., marketing, r&d, sales)
Our Involvement
Industry Brochure

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Download Flavors PDF Brochure

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Jeff Bennett

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