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Marketing Manager


Role:

The Marketing Manager is responsible for developing and executing the marketing and digital strategy and ensuring that it aligns with the overall Ropella style, goals, and objectives. Will have overall accountability for delivering high-quality and timely strategic marketing and digital services.

The ideal candidate must have deep experience in several (though not all) of the following core areas of marketing: email marketing, online advertising (PPC), web design, social media, webinar & event management, and marketing operations.

In addition, the individual must have superior analytical skills, be highly organized, be a team leader, energetic, and able to juggle a variety of time-sensitive projects.


Job Responsibilities:

  • Serves as key marketing person for the Ropella Group companies, providing support in the area of marketing strategy and management.
  • Develops the annual marketing plan and the strategies, tactics, and resources necessary to achieve system and goals for the following marketing buckets: email marketing, web, social media (LinkedIn), and Pay-per-click funnels.
  • Provides leadership and/or supports the design, development, and implementation of products and service lines.
  • Ensures all marketing communications are coordinated, supports marketing plan objectives, and manages effective expenditures and resources.
  • Provides input and support to the company’s leadership in the development of joint ventures, affiliations, and partnership arrangements.
  • Provides support in identifying and deploying new marketing technologies, anticipating changes to existing processes, and proactively identifying opportunities to build and execute new processes.
  • Act as a liaison between creative team members and internal employees, as well as outsourcing to vendors, ensuring alignment to achieve cross-functional objectives.
  • Prepares presentations to explain the Ropella Group’s current and future strategies.

Qualifications:

  • Bachelor’s Degree in Marketing or related field
  • A minimum of 5 years experience and a demonstrated track record of accomplishments in marketing
  • Creative and strategic thinker
  • Proficient computer skills, including experience with Microsoft Office Suite and Adobe programs
  • Excellent project management, problem-solving, writing, and communication skills
  • Working knowledge of HTML, CSS a plus
  • Must work effectively in front of Senior-level information technology executives, Board of Advisors, Ropella clients, executives, and senior leaders of affiliated institutions and enterprises
  • Required upon hire to sign a non-compete agreement, a drug-free, and tobacco-free workplace agreement

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