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Paints and Coatings

Automotive Coatings

Overview Industry Overview:

For most of us, when we think about our dream car, we also think of the dream car color. Perhaps it’s a Candy-Apple Red Thunderbird, a Hugger Orange Camero, a Fly Yellow Ferrari, a Sassy Grass Green Challenger, a Grabber Blue Mustang, or a Plum-Crazy Purple Charger. According to one survey, approximately a quarter of consumers are willing to pay extra or even switch brands in order to get the color that they want for their automobile.

Automotive coatings have so much more to offer than dazzling color, though. The best coatings keep our cars on the road longer, by offering long-lasting protection from damaging weather, wear, and corrosion. They can also reduce vehicles’ carbon footprint, with new, lighter formulations that reduce weight and improve mileage, in addition to being more eco-friendly themselves.

App Common Applications:

  • Pre-coat products
  • Electro-coat, primer, topcoat
  • Corrosion protection
  • Powdered coatings
  • Fillers, additives, pigments, solvents, etc.
  • Roll-applied coil substrates
  • Water-borne epoxy systems
  • Systems integration
  • Vehicle wraps
  • Environment, sustainability

Solutions Solutions:

With almost 35 years as a top paints and coatings industry recruitment agency, Ropella is well-versed in the challenges companies face in their search to find highly qualified professionals. As talent acquisition specialists, we excel at attracting, recruiting and building relationships with potential candidates. Our executive search consultants stay abreast of current industry trends making Ropella a knowledgeable, efficient and effective partner for recruiting top paints and coatings talent.

A proven executive search firm, Ropella is dedicated to helping companies gain a competitive advantage by providing customized and strategic talent solutions. We leverage our industry expertise, proprietary smart search system and global network to deliver exceptional results quickly for even the most challenging searches. Successful industry leaders count on Ropella to find the right talent to drive their business forward.

Look for our articles in Coatings World and other industry publications..

Automotive Coatings


The typical positions, roles and/or functions our search consultants serve include:

Sales Sales (such as; new business development, key account management, technical service, customer service, branch, district, region, national, global in scope).
Marketing Marketing (such as market research, market analyst, consumer research, public relations, social media, communications, product management).
Manufacturing Manufacturing (such as operations, production, engineering, plant design, process development, pilot plant, scale up).
R & D Research & Development (such as exploratory research, discovery research, synthesis, analytical, applications development, new product development, formulations, compounding, quality control, environmental, regulatory, health and safety).
Administration and Finance Administration (such as procurement, supply chain, logistics, human resources).
Executive Level Management Business Management (such as general management, executive, manager, director, vice president, c-suite and board member, commercial development, merger, acquisition, joint venture).
Investment Experts Venture Capital / Private Equity (such as administration and finance, commercial development, executive level management, human resources, mfg., marketing, r&d, sales)

I feel like it is my turn at the pulpit.  First of all, thank you for recognizing my performance in this recruiting effort.  I embraced my partnership with Ropella and I just have to say that I have thoroughly enjoyed working with your firm.  Ropella truly has a passion for what they do.  We worked well together and I have also learned from them.  The attention to detail, deadlines, and results have kept me on my toes! So thank you for giving me a great partner!

Dir. of Human Resources
Dow Kokam
View more Testimonials »
Our Involvement
We read and write for industry publications, including:
We participate in industry associations such as:
We regularly attend industry trade shows, including:
We have served and developed relationships with leading companies in the industry, including:
Industry Brochure

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Download Automotive Coatings PDF Brochure

Case Study

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Download PDF Case Study
Automotive Coatings
Regional Solutions Lab Manager, North America,
Akzo Nobel

How Can We Help?
Request a consultation today!

Patrick B. Ropella

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